PRIM Fleet Standards Proactive Risk Intervention Management

PRIM Fleet Standards supports organisations to reduce road risk, improve compliance, and build safer driving cultures across all vehicle types and fleet sizes.

Whether you operate cars, vans, LGVs, or mixed fleets, PRIM provides practical training, auditing, and accreditation solutions designed to help businesses meet legal responsibilities, improve driver standards, and evidence proactive risk management.

prim fleet standards
Our PRIM Services Driver Coach & Assessor Training

Train trusted internal team members to assess, coach, and improve driver performance. Courses are available for Cat B and LGV drivers, covering driver behaviour, communication, fault recognition, feedback delivery, assessment skills, and reporting. The LGV course is DVSA recognised.

Insurance Risk Survey

A 4-hour on-site survey designed with insurance experts to assess road transport legal compliance, identify risk areas, and provide clear recommendations for improvement. 

Fleet Standards Accreditation

A voluntary accreditation scheme for organisations that operate vehicles of any size or type. With Bronze, Silver, Gold, and Platinum levels, the scheme recognises businesses that actively manage road risk and continually improve safety standards.

Why PRIM?

PRIM takes a consultative approach, helping organisations understand their current risk position, close compliance gaps, and build sustainable systems for driver safety, training, auditing, and ongoing improvement.

From internal assessor development to full fleet accreditation, PRIM provides the tools, guidance, and structure needed to protect drivers, strengthen compliance, and demonstrate best practice.